July 9, 2012
By Karen Smith Welch
Domino’s Pizza says it has listened to Hispanic families and now can offer them Domino’s Perfect Combo.
Hispanic customers supposedly told the retailer they want a more complete meal for the entire family.
But is the Domino’s offer really perfect? The “national bundle offer inspired by Hispanic customer feedback” packages two medium one-topping pizzas, a two-liter Coca-Cola product, a 16-piece order of Parmesan Bread Bites and an eight-piece order of Cinna Stix. Price: $19.99.
Would it have killed Domino’s to toss in a salad instead of serving up a dinner of three bread-based products that many Hispanics are likely better off to avoid?
Mexican Americans are almost twice as likely as non-Hispanic whites to be diagnosed with diabetes by a physician, according to the U.S. Department of Health and Human Services Office of Minority Health. They’re also 50 percent more likely to die from diabetes as non-Hispanic whites.
I’m not laying all that at the feet of Domino’s. Customers make their dining choices, not the store. But it strikes me as odd that the marketers behind a plan aimed squarely at getting Domino’s food on Hispanic family tables would miss an opportunity to bring a healthy aspect into the mix.
Retailers are successfully providing healthier options at every turn. Why not this one?
Source: Amarillo Globe News
