January 8, 2014
Via PR Web
AskMen- the world’s most popular online men’s site -- reveals its new Latin lifestyle destination, Hermanos. Launching with premium partner Chivas, Hermanos is a one-of-a-kind digital platform, offering a fresh new way to reach Hispanic men who are passionate about life.
An English-language home that marries the aspirational lifestyle of the AskMen reader with the experience of the modern, Hispanic male, Hermanos is a celebration of friendship and brotherhood. “AskMen is of the belief that self-improvement isn’t just the job of its readers, and that improving and expanding how it connects with guys who want to be Better Men is the responsibility of the company as a whole. As part of this mission to empower more men to live the lives they aspire to, AskMen partnered with Chivas to create Hermanos,” said James Bassil, Publisher at AskMen.
Inspired by its official partner, Chivas, Hermanos’ launch articles center around the theme of chivalry and the experience of being a modern gentleman. This launch content comes by way of contributions from notable names in the Hispanic-American community – with each influencer, tastemaker and entrepreneur tackling the theme of chivalry through the lens of their own areas of expertise.
“With Hermanos, we wanted to create an environment where Hispanic-American men could come to find relevant, engaging content that matters to them,” said Armando Gomez, AskMen’s Sr. Director of Advertising. “To ensure that level of commitment to relevant, quality content, Hermanos is powered and curated by America’s top young Hispanic minds and forward-thinkers.”
From a review of the greatest gentlemen in cinematic history by renowned photographer and co-founder of BrooklynStreetArt.com Jaime Rojo to a look at rules of chivalry in the digital age by one of the leading minds in modern consumer engagement, Richie Cruz, Hermanos is off to an amazing start in re-imagining the way men’s lifestyle publications empower men from all walks of life.
Source: Virtual-Strategy Magazine