With heightened awareness of the importance of the Hispanic vote in the 2016 presidential election, the latest round of the Rhiza Ratio takes a granular look at this segment of the voter population. Specifically, the Rhiza Ratio examines party affiliation, media habits and policy preferences based on age.
The following data intersections were discovered using Rhiza’s platform, with data culled from the L2 Nationwide Voter File which includes anonymized voter registration data, and the Simmons Local Survey and Scarborough GfK/MRI Attitudinal Insights.
Check out some some key excerpts below:
POLITICAL PARTY PREFERENCES BY GENERATION:
- Hispanic voters aged 45-59 have the highest proportion of Republican affiliation compared to other age groups. Of those registered Hispanic voters ages 45-59,18.4% are Republican. This age group has the smallest proportion of non-partisan affiliates at 20.8%.
- Overwhelmingly, respondents in each age group reported Democratic as the leading party affiliation, with 52.6%, 55.5%, and 57.4% of 18-29, 30-44 and 45-59 year-olds, respectively, reporting in this manner.
- Hispanics ages 18-29 reported the lowest proportion of Republican Party affiliation at 10.2% of voters in that age group.
POLICY STANCES BY GENERATION:
- Hispanics ages 18-29 are the largest Hispanic age group inclined to support gun control, and approximately 37% are more likely to hold this policy position compared to the national average.
- On the Affordable Care Act, Hispanics ages 18-29 are the highest supporters, with about 76% of those in that age group more likely to support the legislation compared to the national average.
- On the issue of gay marriage, Hispanics ages 30-44 are 48% more likely to support gay marriage policies compared to the national average, closely followed by ages 18-29 (43%). Hispanics ages 45-59 represent the largest age group to oppose gay marriage, although these respondents are still 12% less likely to oppose such policies compared to the national average.
Source: Rhiza Ratio