October 26, 2016
By Destiny A. Lopez
Growing up and living in Los Angeles, one thing that the city of Angels boasts is its many food offering thanks to the diverse population. As the Hispanic population has grown over the past few decades, not to mention the latest renaissance of new and innovative restaurants and casual eateries, the popularity and demand for authentic cultural food offerings, including Hispanic foods and products, has increased. According to Convenience Store Decisions, the Hispanic food and beverages market reached $18 billion in 2015, demonstrating, between 2011-2015, an annual growth rate of almost four percent.
“Hispanics are experiencing an increase in purchasing power and as a result an increase in their influence on retail grocery offerings and on foodservice offerings,” David Sprinkle, research director for Packaged Facts, told CSD. “But beyond mere purchasing power or even swelling population percentages, the foods and beverages that are part of the Hispanic heritage continue to make inroads into the diets of all American consumers because of a growing interest in and acceptance of new flavors, spices and dining experiences.”
Hispanica International Delights of America (HISP), a beverage company, aims to capture its piece of this multi-billion dollar market through its unique and expanding product portfolio.
Headquartered in Baldwin, New York, Hispanica is known as a marketer and distributor .of traditional Hispanic beverages. Founded in 2013, the company is set to soon expand its product offerings to include teas, carbonated drinks, dry goods, preserves, and bakery products. It’s recent exclusive distribution agreement with Plantain Republic, S.A. has added the TropicMax brand of plantain chips to its arsenal to distribute in exclusive territories of Northern California.
Recently, the company’s common stock was approved for uplisting to the OTCQB® Venture Market Place. Along with an increase in investor confidence, this milestone development has the potential to bring liquidity and awareness for the company.
"Hispanica is extremely proud to announce our uplisting to the OTCQB® Venture Marketplace," said Fernando Oswaldo Leonzo, CEO of Hispanica. "We are committed to the high level of financial and corporate disclosure that is required for this listing category. Further, the uplisting demonstrates significant improvement in how we are categorized in the public market, directly related to a platform that requires full transparency. This move represents our continued commitment to our shareholders, and we believe that trading on the OTCQB will enhance trading liquidity, broaden our shareholder base and continue to increase market awareness of our business model, thereby enhancing overall shareholder value."
With Hispanica continuing to increase transparency, expand its product offerings through strategic acquisition strategies, the investment community looks forward to future developments for the company.
"As we focus on building a solid and profitable core business that delivers long-term shareholder value, said Leonzo, “we believe this uplisting will enhance investor accessibility and serve as a stepping stone to meeting the listing requirements for admission to a higher stock exchange in the future such as NASDAQ."