June 21, 2016
By Arlene Satchell
More shopping options are landing at Fort Lauderdale-Hollywood International Airport for travelers arriving and departing through Terminal 4.
Among the new retail outlets that have opened recently is a Univision-branded specialty store located just past the security clearance section in the terminal's new Concourse G. It offers snacks and beverages inspired by Latin American culture, as well as basic travel essentials. Large screens around the store show the Spanish-language network's programming, including its "Noticiero Univision" news program.
"Univision is one of the top five networks in the country, and the most-watched, Spanish-language broadcast television network," said Mark Gale, aviation director for the Broward County Aviation Department, the airport's operator. "This concept offers a trusted and popular name for our Spanish-speaking travelers, and it caters to an ever-growing consumer demographic in demand here."
Concourse G includes a concession area of about 34,000 square feet.
The Univision store joins several retail outlets and restaurants in the new concourse, including Hoffman's Chocolates, CNBC Smartshop, Coastal Expression, Shades of Time, Zona Fresca, Desano Pizza and Bakery and Plane Box Food Co. The new concourse and its retail outlets are part of the first "western" phase of a $450 million expansion and revitalization project underway. The second, or "eastern," phase is expected to begin later this year and be completed in mid-2018.
Parent company Univision Communications Inc. touts itself as the leading media company serving Hispanic America.
Now, Univision is trying to go beyond traditional TV, exposing its brand to a wider demographic, officials said.
"At Univision, we are always looking to engage with our community and new audiences through various touch points," said Rick Alessandri, the media giant's executive vice president of enterprise development, in a statement. "Our Univision-branded airport stores were designed to do just that ... and we wanted to meet them where they are — in areas like Los Angeles, Houston and Fort Lauderdale."
The airport stores aim to "provide non-Hispanic customers a window into Latin culture, a window into the personality and Latin flavor that is growing," said Ignacio Meyer, Univision's senior vice president of enterprise development, who is based in Miami.
"We're very excited to be here and to open one in our very own backyard where we produce the majority of our content," said Meyer, during a recent ribbon-cutting ceremony for the new Fort Lauderdale store.
The South Florida store is the fourth to open in select U.S. airports as part of a partnership between New York-based Univision Communications Inc. and travel retail and restaurant concessionaire Paradies Lagardère of Atlanta. There are two others at Los Angeles International Airport and one at Houston's George Bush Intercontinental Airport.
The next Univision store is expected to touch down soon at an airport in Dallas, Texas, Meyer said.