June 29, 2016
By Diego Vasquez
Univision set records last week with the Copa America Centenario, but it was Telemundo that had Hispanic TV’s top non-sports programs last week.
Four episodes of the network’s 10 p.m. drama “El Señor de los Cielos” were the four most-watched non-sports programs of the week among Latino viewers, led by the Monday episode with 2.19 million, according to Nielsen.
All four episodes averaged at least 1.84 million Hispanic viewers.
The Monday episode was also the top-rated non-sports telecast of the week with an 8.9 Hispanic household rating.
That helped Telemundo average 1.38 million total viewers in primetime for the week ended June 26, up slightly from 1.36 million the previous week.
With its Copa America boost, Univision led the week easily among total viewers with 3.02 million. UniMás was third at 400,000, Estrella TV fourth at 160,000, MundoMax fifth at 90,000 and Azteca America sixth at 70,000.
Univision wins in 18-49s
Univision also finished first for the week among 18-49s with 1.56 million, followed by Telemundo at 650,000. It will be interesting to see how the race shapes up the rest of the summer without the sports factor.
Among the smaller networks, UniMás averaged 190,000 18-49s, with Estrella at 60,000, Azteca at 40,000 and MundoMax at 30,000.
Source: Media Life Magazine