April 29, 2016
Source: Media Life Magazine
Most Spanish-language networks have sports programming. It’s a sure way to draw in viewers, as Hispanics are just as devoted to sports as other American viewers.
A handful of Spanish-language cable networks also focus on sports exclusively, including Univision Deportes, Fox Deportes and beIN Sports en Español.
beIN Sports en Español. is emphasizing other sports in the coming year as a way to attract English-preferred Hispanic sports fans, or those who would rather watch shows in English than in Spanish.
That means going beyond soccer, the biggest draw among Spanish-dominant Hispanics, and pushing college sports and motorcycle racing, as well as others.
The coming year will see other tweaks as well at beIN Sports en Español, which has a sister English-language network that also targets Hispanics and other sports fans.
Here’s a look at where beIN Sports en Español stands now and what to expect at its upfront, based on conversations with the network and media people.
May 16 from 4:30 to 8:30 p.m. at Eventi Hotel Rooftop (The Veranda) in New York
The network carried the most-watched soccer telecast on cable so far this year, El Clasico between Real Madrid and Barcelona, which averaged 1.2 million total viewers in early April.
“The Locker Room,” a soccer debate program that’s expanding to five days a week from its current two
Key sports programming
Spain’s La Liga (top-division soccer), tennis, college sports, MotoAmerica
The beIN Sports en Español Twitter account has 138,000 followers.
There are new ways to watch sports on the horizon for beIN Sports en Español and beIN Sports, and they will be emphasized during its upfront presentation.
“Virtual reality, second-screen experiences and 4K are all in the pipeline for 2017,” says Antonio Briceño, deputy managing director at beIN SPORTS.
One thing beIN Sports wishes media buyers and planners understood about Spanish-language TV
“We are not focused solely on Spanish language; we are focused on reaching passionate bilingual sports fans that are engaged with the top original live content in their language of choice. They already know this, but the way we look at programming is that content is more important than language,” Briceño says.