February 5, 2015
Top leaders in Hispanic and multicultural marketing, including executives from Google, Facebook, Netflix, Wal-Mart, and Coca-Cola, will participate at the 2015 Hispanic/Latino Media & Marketing International Conference from Feb. 19-21 in Tallahassee.
The Conference is a platform where global scholars present their research, findings and theories on the dynamics of the Hispanic/Latino media and markets in the United States, Latin America and Spain. It is the largest such meeting of academics worldwide. It includes top scholars from Spain, Colombia, Mexico, Puerto Rico and the United States.
In an effort to close the all-to-common gap between innovative academic research and the work of industry professionals, the conference will provide a forum for the exchange of ideas from both academic and business leaders.
“There’s so much for marketers to learn from academic researchers who do elaborate and time-consuming research most companies would never have the patience for and there’s so much professors such as myself can learn from the marketers out in the trenches putting theories to practice,” says Dr. Sindy Chapa, Associate Director at Florida State University’s Center for Hispanic Marketing Communication (The Center) and Co-Host of the Conference.
A panel on social media will include two FSU professors, moderator Dr. Amy Jo Coffey and Dr. Summer Harlow, joined by three industry professionals: Christian Martinez, Head of Sales for U.S. Multicultural at Facebook; Juan Tornoe, Senior Consultant at leading Latino blog Hispanic Trending; and Mark Lopez, Head of U.S. Hispanic Audience at Google.
For another panel, business leaders will discuss how best to connect academia and industry. The panel includes: moderator Geoff Godwin, Vice President of Marketing at Emerson Climate Technologies; Rochelle-Newman Carrasco, Chief Hispanic Marketing Strategist at Walton | Isaacson; Adrien Lanusse, Vice President of Consumer Insights at Netflix; Juan Jose Nuñez, President & CEO at Vertical3 Media; Jorge Ortega, Managing Partner and Co-Founder at Newlink Group; Joe Zubi, CEO of Zubi Advertising; and Mr. Lopez of Google. Each is a member of The Center’s Advisory Board.
Also participating in the conference will be Javier Delgado, Marketing Director at Wal-Mart; Alba Castillo Adamo, Group Director of Hispanic Marketing for The Coca Cola Company; Carlos Santiago, CEO of Santiago Solutions Group, and Mariela Ure, Senior Vice President of Hispanic Segment for Wells Fargo.
The 2015 Conference will take place February 19-21 in Tallahassee, Florida at the Donald Tucker Civic Center, 505 West Pensacola Street. It is hosted by the FSU College of Communication & Information’s Center for Hispanic Marketing Communication.
For more information, visit conference.latinomediamarkets.com.