October 14, 2016
By Gina Acosta
Fast-growing couponing app Checkout 51 is now the first major grocery savings app in the United States to be available in Spanish.
The Spanish version of the free mobile app provides offers available in the English version of Checkout 51, including savings on diapers, milk, eggs, alcohol and more.
"Hispanics represent nearly one-fifth of the US population, and yet, they are a greatly underserved community," said Noah Godfrey, founder of Checkout 51. "Our mission is to make it effortless for families to save money, and we felt it was important to make it easy for native Spanish speakers to save with ease with Checkout 51."
Every Thursday, Checkout 51 provides a new list of offers on everyday items. Shoppers can visit the retailer of their choice, purchase products from the list, and use the app to take a photo of their receipt. When a member's Checkout 51 savings hit $20, they can cash out and Checkout 51 will send them the money.
Existing Checkout 51 members can simply toggle to their preferred language in their app settings, meaning there is no need for an additional app download, and the app will default to a new user's preferred language when downloaded for the first time.
Hispanics are, by far, the fastest growing population in the U.S., with 37 million Spanish speakers nationwide, an astounding 233% increase since 1980. Latinos are leading the way in digital device usage, with 79% percent of Hispanic Americans owning smartphones and spending 13% more time using apps or browsing online than the national average. According to the Selig Center for Economic Growth, U.S. Hispanic buying power is projected to reach an estimated $1.7 trillion in the next three years.
Source: Drug Store News