January 23, 2015
By Jocelyn Johnson
Fresh off the announcement that it has greenlit an untitled project from YouTube star Freddie Wong and Lionsgate, Hulu has now picked up five more titles, including a new series starring YouTubers Josh Levya and David Alvarez, from Univision’s bicultural over-the-top video service Flama.
The centerpiece of the syndication deal between the companies is “Saving Lives,” which stars Levya and Alvarez as two overconfident but innocent college-aged bros who troll the beach for babes and largely ignore their jobs as lifeguards. The first-run series, spanning six total episodes, premiered yesterday and will air new episodes every Thursday on Hulu Latino and Flama.
As far back as last year’s Newfronts presentation, Hulu’s focus on dominating the hispanic market has been apparent. This licensing deal with Flama to host new episodes of “Saving Lives,” as well as all episodes of existing web series like ”Taking on America,” “Drop the Mic with Becky G,” “Chachi’s Dance to Uforia,” and “The Bodega,” furthers the company’s push in the hispanic market. As with “Saving Lives,” all of the other series included in the licensing pact will be available via Hulu Latino.
“We are proud of our pioneering partnership with Hulu,” said Steven Benanav, GM of Flama, in a statement. “From Univision joining Hulu in 2012 as the anchor network for its first Spanish offering to now working with them to launch English-language Flama originals, this newest venture is a perfect partnership.”
Evidence of the premium streaming platform’s success in the demo first surfaced on the back of the success of Hulu Original “East Los High,” which has aired for three seasons exclusively on Hulu.
Univision’s Flama was developed in partnership with Bedrocket, Brian Bedol’s technology and media company. The companies teamed to launch an bicultural platform targeted at 15-30 year olds in 2013. Today, Flama content reaches 10 million people per month across platforms, according to a Univision spokesperson.