FOR IMMEDIATE RELEASE
ATLANTA (June 20, 2011) – In an effort to respond to the growing demand from its Hispanic audiences , the NBA’s Atlanta Hawks today announced the launch of its newest website, Atlanta Hawks en Español.
Featuring original video content, Twitter feeds from Hispanic players in the NBA and a blog from the Hawks’ own Al Horford, the Atlanta Hawks look to expand its reach among a population that has grown 96 percent in Georgia between 2000 and 2010.
“Our goal as an organization has always been to look for ways to further engage our fans and provide a comprehensive Hawks experience for each and every one of them,” said Tracy White, Chief Sales Officer and Senior Vice President of Sales and Marketing for the Atlanta Hawks. “Atlanta Hawks En Español provides the platform for us to connect with our Hispanic supporters in a more personalized, customized way.”
In conjunction with the NBA’s multiplatform Hispanic marketing campaign, éne•bé•a, Atlanta Hawks En Español exemplifies a commitment to providing the Atlanta Hawks experience to an increasingly global audience, including a demographic that makes up 15 percent of the NBA’s fan base.
“The ability to represent Hispanic players in the NBA is an honor,” said Al Horford, Dominican-born, All-Star center for the Atlanta Hawks. “For my team to dedicate its time and effort to creating a tailored website for the Hispanic fans in Atlanta and around the world shows how international our game and our team are.”
The Atlanta Hawks will continue to connect with Hispanic fans through in-arena promotions and supporting the NBA’s Noche Latina.
To visit Atlanta Hawks En Español, please visit www.hawks.com/espanol.
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