October 14, 2011
Riding out this rocky economy is tough, but it gets easier having the right tools to make strategic choices marketers can be confident in. To meet this need, Prosper has announced the debut of Hispanic InsightCenter™, the latest Android Tablet App and InsightCenter. This unique decision support tool is all about Hispanic consumers and is designed to help executives make important decisions regarding the fastest growing consumer segment in the U.S.
Hispanic InsightCenter is a dynamic service derived from monthly surveys covering vital consumer variables including economy, shopping channels, future spending plans and media consumption (including new media like smartphones and tablets). It's a compilation of key Hispanic insights, all in one place. Marketers no longer have to scour the web or cross-reference multiple sources. They can install the tablet app and have immediate answers at their fingertips at a meeting, in an airport or at a store visit. Plus it can be customized to view just the insights users want to see and even pull in their company's information.
Hispanic InsightCenter is the second in a series of Android tablet apps and InsightCenters being released this year. Upcoming products include Chinese Consumer Insights, Auto Purchasers and American Pulse Insights. Premium InsightCenters are available and are fully customizable, allowing users to select from ten years of consumer data, identify their key segments and incorporate company branding.
Source: San Francisco Chronicle