July 26, 2016
Source: Media Life Magazine
Remember the name Hirving “Chucky” Lozano.
He could be the breakout athlete of the Games, at least on Telemundo.
The network always draws the biggest numbers of the Olympics for its soccer coverage, especially games that feature Mexico.
A winger who plays in Liga MX but is drawing interest from the European clubs, Lozano will lead a Mexican team that’s eager to erase the sting of last month’s Copa America Centanario showing, when the national team suffered a humiliating 7-0 loss to eventual champion Chile.
Lozano played on that Mexico squad, one of a handful of players on both the national and Olympic team, due to rules about players’ ages. He’s just 21 years old, but he was a standout on Mexico’s under-20 team, where he was the leading scorer on its champion CONCACAF Under-20 Championship squad.
Lozano leads the list of notable Hispanic athletes during the Summer Olympics, which start with the opening ceremonies on Aug. 5.
There are a slew of U.S. and other Hispanic athletes expected to contend for gold, and they’ll be highlighted on Telemundo and NBCUniverso, which, as parts of the NBCUniversal family, will be carrying the Games.
Huge amount of Olympic coverage
Those athletes will be a big draw for the two networks, which have an almost absurd amount of coverage planned, just like the rest of the NBCU properties. Between them and the Spanish-language digital platforms, they will carry more than 100 additional hours compared to 2012.
Telemundo Deportes, which will oversee all the coverage, is making a particularly big push online and with mobile, which is little surprise. Hispanics stream more mobile video than any other demographic, according to Nielsen, and so they’re being offered a live Instagram feed, two apps and mobile alerts.
Telemundo is even embedding a reporter with Lozano and the Mexican soccer team to report online, and little wonder. In 2012, the men’s soccer final between Mexico and Brazil became the network’s most-watched Olympic broadcast ever.
Outside of soccer, interest in the Games is more fleeting. It may depend on which Hispanic athletes do well, and there are a number, both in the United States and outside, poised to medal.
Hispanics’ top medal hopes
A few standouts, outside of Lozano, that Hispanic viewers will be keeping an eye on include:
* Boxer Carlos Balderas, of the United States, was the first boxer to make the American 2016 boxing team. He’s just 19 but he’s a medal hopeful who has won national championships.
* Diver Paola Espinosa, of Mexico, is one of the nation’s most accomplished athletes, having won silver and bronze already. She’s hoping to add a gold.
* BMX rider Mariana Pajón, of Colombia, won just the second gold medal in her country’s history at the 2012 games, when BMX made its debut.
* Hurdler Javier Culson, of Puerto Rico, hopes to bring home the country’s first-ever gold medal after taking bronze in the 400-meter hurdles four years ago.