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Latinos
in Information Sciences and Technology Association
In
Association with Hispanic Professional Networking Group (HPNG)
Cordially invites
you to Attend the
LISTA
National Latino Technology Achievers VIP Reception and Gala Awards Dinner
Jacob Javits Convention Center
The River Pavilion
New York, NY
Date
and Time:
June 29th 2005
6:30pm -11:00pm
Continue reading “National Latino Technology Achiever Awards 2005” »
May 26, 2005
Source: HispanicAd.com
Spanish Broadcasting System has flipped their KXOL-FM to Latino 96.3.
Latino 96.3 is now a Hispanic 12-17 year old urban/hip-hop/rap radio station competing against mainstream hip-hop/rap stations, moving away from its traditional core of older Hispanic consumers.
About 20% of the music is in English and 50% of the tag lines are in English, including one that says "Hey! Speak English, would ya!"
They currently are running scheduled commercials that were placed when the station was a full Spanish formatted station. This goes against the traditional station launch strategy of commercial-free launches employed by Bill Tanner – VP of Programming for Spanish Broadcasting System.
They are flipping and want to keep the Spanish dominant scheduled dollars. This is a new station designed to compete with Power 106.
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