HispanicTrending

Today our good friend Oliver @ the Sierra Club shared with us that they are looking for a Diversity Communications Strategist… Below see the job description; you can apply to the job by cliking here. Good luck!

Job Title: Diversity Communications Strategist

Department: Communications

Location: Los Angeles, CA or San Francisco, CA

Reports To: National Press Secretary

Summary: The Sierra Club seeks a Diversity Media Strategist to help lead the nation's largest and most effective grassroots environmental organization's efforts to reach new audiences. Candidates must understand that environmental issues are everyone's issues and be eager to engage people of every age, ethnicity, and sexual orientation in the invigorating fight to protect people from the pollution that is making our communities sick.

The ideal candidate for has strong professional experience working with communities of color and ethnic media, and should know communications strategy inside out. The Diversity Media Strategist will craft long-term communications plans and help assure that they succeed. He or she will be responsible for responding rapidly to news events and will be adept at building relationships with reporters, bloggers, and other key media contacts. Candidates should be creative self-starters who enjoy collaborating with a group of top communications professionals, all with the goal of protecting our communities and environment. The position will supervise diversity media consultants.

Job Activities:

1. Works with campaign staff and volunteers to build in and implement media strategies for reaching diverse audiences in Sierra Club priority campaigns.

2. Identifies specific audiences for outreach on campaigns and issues; works with vendors and consultants on translation of materials to reach these audiences, by increasing media capabilities to target diverse communities as identified.

3. Crafts and implements long-term and rapid-response strategic vehicles for promoting Sierra Club messages and stories in diversity media, including but not limited to, writing letters to the editor, reports op-eds, radio actualities, press releases, fact sheets, ad copy, and talking points.

4. Drafts diversity communications plans and coordinates communications work around campaigns with web and social media teams, Sierra Magazine, Sierra Club Productions, and other teams.

5. Develops relationships with local, regional, and national diversity reporters and pitches stories to those reporters.

6. Performs research and analysis using a variety of resources to craft appropriate media messages and draft media materials.

7. Trains and coaches staff and volunteers in media skills.

8. Contributes to staff strategy meetings, and stays current on substantive and political developments in major conservation campaigns by reading latest literature, attending meetings and maintaining contact with relevant sources.

9. Supervises Spanish Language Media Consultant and other consultants for diversity media.

10. Develop and maintain diversity media lists and database.

Knowledge and Skills:

— 3+ years of experience in diverse aspects of volunteer-based environmental movement, including specific experience in communications and grassroots volunteer organizing.

— Bachelors degree in Communications, Journalism, Political Science or related field or combination of education and experience. Master’s Degree desired.

— Knowledge and experience of how diversity media works, the needs of journalists, and how to get stories placed.

— Ability to work well with top-level managers, staff and volunteers.

— Ability to work well under pressure and maintain good working relations with staff and media. Able to work effectively as a team player.

— Prior experience in communications strategy and staff/volunteer training.

— Prior experience working with ethnic media, other niche and new media outlets.


This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and John Muir Local.

The Sierra Club offers competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan. This is a category 5 position.

Sierra Club is an Equal Opportunity Employer committed to a diverse workforce.

October 30, 2007
VIA PRWEB

Monster® and Consorte Media today announced an alliance to connect Monster’s customers with a greater share of the online Hispanic market. Monster is the leading global online careers and recruitment resource and flagship brand of Monster Worldwide, Inc., and Consorte is the first company to develop a platform for reaching the more than 20 million online Hispanics in the U.S.

As part of the alliance, Monster and Consorte have launched Career Latino (http://careerlatino.monster.com/), a co-branded career website that gives employers an effective way to reach more Hispanic job seekers. The co-branded site will be a part of Consorte Media’s extensive network of sites and independent blogs, focused on the Hispanic market, which includes large content sites as well as hundreds of smaller, niche properties.

"Currently, Monster has approximately 1.8 million registered seekers who self-identify as Hispanic, demonstrating impressive reach among this demographic," noted Steve Pemberton, chief diversity officer, Monster. "Our alliance with Consorte Media will help employers connect with additional Hispanic job seekers by enhancing their advertising visibility among both passive and active online candidates who visit sites falling within Consorte’s network."

"Consorte Media is committed to helping customers and partners reach a diverse audience," said Alicia Morga, founder and CEO of Consorte Media. "Consorte’s alliance with Monster further validates our premise that there is tremendous demand to connect with the Hispanic audience online, and that reaching this diverse community requires a targeted approach. We look forward to working with Monster to help its customers engage an even wider range of online Hispanics."

In addition to the opportunities afforded by the co-branded career site, Monster will also offer customers ad inventory from Consorte’s Hispanic network.

July 24, 2007
By Juan Guillermo Tornoe

One of LatPro’s readers sent me this question:

Q: "What would be your advice for a Hispanic professional to further his career if an opportunity arises in a company that offers a great career opportunity, but they may not have a strong diversity policy?

My experience with my last employer (a Fortune 500 company) was very productive, and I reached some professional and diversity goals. I led the Latino Employee Network Group, and I became a Sr. Art Director in three of the company’s business groups serving worldwide markets. Now I am seeking the next opportunity to take my career to the next level, and wonder how I can still leverage the same passion for Latino issues. I am finding out not all companies place the same importance on diversity. "

Click here to read my answer at LatPro.com

A friend of a good friend who owns a growing ad agency in San Francisco is looking for a few good account people.

Click on the following links for more information on the positions an how to apply:

Account Manager

Senior Account Executive